“An Army Of One”

McCann Erickson Worldwide in New York was named by the Army yesterday as its new agency, replacing Leo Burnett USA in Chicago, which has handled the account since 2000. The Army plans to spend $1.35 billion in the next five years on ads to recruit for both active duty and the Reserve, making the account the federal government's largest.

Stuart Elliot, “Army Hires McCann Erickson as Agency for Recruitment Ads,” New York Times, 12/08/05.